The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. The vision and promise of The Salvation Army is to do the Most Good possible with every donation it receives of time, money, and other resources.

The objective of the Doing the Most Good brand campaign is to educate potential donors about the breadth and depth of services offered by The Salvation Army and their promise to be as efficient as possible in meeting needs without discrimination.

Campaign URL:  https://secure20.salvationarmy.org/pages/makeDonation/usa/makeDonation.jsf

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